Snacking (or even breakfast) is now wholesome and convenient again. Made to Crave has re-invented the traditional granola bar to create healthy, individually wrapped gluten-free snacks with convenience and great taste in mind. All bars are created in small batches, mixed by hand and contain no added preservatives. Your health as well as mother earth is important to us too. Our goal is to use all natural ingredients (organic when feasible) and we are transitioning packaging to either recyclable or compostable / biodegradable products. We also make delicious gluten-free granolas and taste tempting cookie brittle. So go ahead, enjoy your food!

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Our Story

Why settle for another flavorless and boring snack with empty calories? Remember when you were able to just grab a great tasting snack out of the pantry and go? Well, that time has returned. Gluten Free Oatmeal Bars have arrived! -Pam Williamson

My name is Pam Williamson. As the creator of Made to Crave, I have been wheat intolerant for years. This led me to follow a gluten free diet. As too many of you know, boring, tasteless and time-consuming gluten free products and mixes had become a way of life.

Made to Crave began as an idea after my second child was born. Time became even more precious with a baby and toddler and sacrificing taste and nutrition was so frustrating. Convenient, healthy and nutritious snacks that were gluten free continued to elude me. I chanced upon gluten free oats and immediately thought of granola bars not to mention one of my favorite breakfasts of the past - granola. Most of the gluten free granola and bars on the market are corn and rice based. No substitute for the real thing and I had found the answer.

After a few experiments, chewy style granola bars were born. Granola's were also fun to create and full of flavor opportunities. The best part was nutrition and fulfillment from eating a bar or grabbing a handful of granola was once again in reach. Friends and family who tried the bars and granola loved them and had no idea that they were gluten free. The idea to share these delights surfaced and Made to Crave began.

Join me in total pleasure at once again eating on-the-go food that meets the dietary necessity of gluten free but promises terrific taste and nutrition.

Granola, oatmeal bars and more...all delicious and gluten free!